RESEARCH & PUBLICATIONS
Research and Innovation
BCCM Believes that knowledge creation is as important as knowledge dissemination. One of the major thrust areas at BCCM has been Research. During the year academic year, BCCM faculty published research papers and cases in leading national and international Journals and presented research papers in various intellectual forums.
- Prof Subrat Swain published a paper entitled, “The Role of Social Media as a Promotional Tool in Developing Religious Tourism in Odisha”, published by Emerald Publication ( Scopus indexed), April 2025
- Prof Subrat Swain published a paper entitled, “Influence of Social Media on Tourism Consumer Behaviour: A Systematic Review of Odisha Tourism Digital Campaigns, published by Taylor & Francis ( Scopus indexed), June 2025
- Prof Subrat Swain published a paper entitled, “Sceneic, Serene, Sublime”: Promoting Odisha as a Sustainable Destination Brand Through Digital Marketing Initiatives, published by Wellingker Journal(Peer-Reviewed Journal), March 2025
- Prof Subrat Swain published a paper entitled, “ Search Engine Marketing and Keyword Optimisation Method to Increase Online Brand Visibility, published by Siddhant Journal (Peer-Reviewed Journal), Jan-March 2025
- Prof Subrat Swain published a paper entitled, “ Enhancing Customer Loyalty: The Critical Role of Customer Experience in Modern Business Strategies, published by Siddhant Journal (Peer-Reviewed Journal), Jan-March 2025
- Prof Subrat Swain published a paper entitled, “Digital Transformation of Odisha Tourism through Social Media Initiatives: A Case Study, published by AIIMS journal ( UGC Care Listed), July 2024
- Prof Subrat Swain published a paper entitled, “ Relationship between the dimensions of organisational citizenship behaviour of university teachers, published by Organisation Psychology Journal, Russia( Scopus indexed), March 2024
- Prof Subrat Swain published a paper entitled, “ The Impact Of Social Media Advertisement On The Traveler’s Behavior: An Analysis Of Tourism Promotion In Odisha, published by IIIE, India Journal ( UGC Care Listed), March 2024
- Subrat Swain published a paper on The Effect of Supply Chain Responsiveness to Satisfy Customers in the Commercial Vehicle Segment: A Study on Tata Motors Ltd, Kolkata on 26 August at the AIMS convention.(2023)
Prof. Subrat Swain was awarded the Ph.D. degree by Sri Sri University on 16th January 2026 for his doctoral research titled “Impact of Social Media on Consumer Buying Behaviour.” His research focused on examining the influence of social media platforms on consumer decision-making processes and purchasing behaviour in the contemporary digital marketplace.
Prof. Sushree Sangita Mohanty was awarded the Ph.D. degree by Sri Sri University on 25th March 2026 for her doctoral research titled “Factors influencing the acceptance of Augmented reality in online purchase: a study on Indian shoppers”
Dr. Sujata Mangaraj evaluated the PhD thesis of the following Scholars :
1. Sri Sandeep Madhusudan Kelkar, University of Mumbai.
2. Mr. Sripada Sai Ram, Telangana University.
3. Ms. Vrushali Vasant Sable, Sabitri Bai Pule, Pune University.
4. Mr. T. R. Reddy, GITAM University.